Team
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Scott Groves FCCA ATT
Managing Partner
The Power Ballad-loving Accountant
Scott, a wizard with numbers and a slightly worryingly unhealthy admiration for Bryan Adams, started Apex back in 2006. As a Fellow of the ACCA and a member of the ATT, he's the heart of the firm, ensuring we keep the friendly, personal touch that makes us special. Scott's a whiz at personal tax and loves a good football chat. Spurs will win the Premier League, or something... One day. Surely?
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Martin Sands FCCA
Partner
The Tech-Savvy Tactician
Since 2010, Martin has been shaping Apex with his forward-thinking approach and tech-savvy skills. A Chartered Certified Accountant with an eye for the latest in tax law and technology, Martin thrives on giving our clients an edge. When not in the office, he’s either tackling rugby, playing football, or chatting about his next run.
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Louis Whaley AFA
Accountant
The Footballing Financier
Since diving into accounting post-university in 2011, Louis has become our business growth guru. Outside the office, he’s either cheering for West Ham or showing his football skills, possibly giving the Hammers a run for their money.
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Andy Humphreys MAAT
Accountant
The Arsenal Advocate (boo!)
Joining in 2020, Andy's journey from AAT to tax titan is nearly complete. His pragmatic approach to personal and company tax wins clients over. Outside work, he’s either running or at the gym, although his Arsenal allegiance often sparks office banter!
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Kim Groves
Payroll Manager
The Melodic Money Maestro
Kim, not just the voice of Apex’s payroll realm but also of the office, often serenades us while navigating the complexities of pension auto-enrolment. When she's not harmonizing numbers and notes, she's running or enjoying family time.
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Clare Marsh MAAT
Bookkeeper
The Endurance Bookkeeper
Clare, our calm and conscientious bookkeeping star, has been with us for years, earning the trust of clients one balance sheet at a time. When she's not crunching numbers, you'll find her cycling or flexing her fitness prowess in the gym, always ready for the next big race.
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Viktorija Abizova MAAT
Bookkeeper
The Friendly Financier
Viktorija, joining in 2017, is our go-to for organized, approachable bookkeeping magic. Her preference for a phone call over an email shows just how much she values personal connection. Viktorija's love for cycling and fitness shines through her ever-present smile.
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Bethan Hemsley AATQB
Bookkeeper
The Non-Runner Number Cruncher
Bethan, our AAT star since joining in 2021, specializes in supporting self-employed clients. While she's all about numbers and VAT, she's made it clear that running is off her list, preferring family time instead.
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Jack Mills
Apprentice
The Aspiring Accountant Adventurer
Our newest team member, Jack, is diving into his AAT studies while supporting the team and mastering QuickBooks. A social butterfly who loves skiing, Jack's quickly becoming as indispensable as a trusty calculator.
We're more than just a team at Apex; we're a quirky, committed family passionate about helping you grow. Whether it's taxes, bookkeeping, or financial planning, we’ve got the expertise and personality to make your finances fun.